Your first TV commercial done right
FirstCut*
High-end TV spots - done right and built to scale. We replaced the $100k production barrier with a system built for revenue.
From Vision to Volume
FirstCut makes 4K TV commercials without the $100K+ production budget. We trade slow production for fast testing that finds your next growth lever.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build quality, fixed-price TV commercials for the performance-minded brand without lighting capital on fire.
The Legacy Model
Traditional TV commercials are a high-stakes gamble. A $100K production is an expensive risk with zero room to pivot. If the creative direction misses, your budget is gone. You are left with a masterpiece that cost a fortune but failed to generate revenue.
The FirstCut Way
We scale with your results. Instead of betting on a single creative, we make commercials for a fixed priced to test and optimize hooks. This allows you to find the winning broadcast-quality creatives before you scale your media spend.
What is CTV?
The commercials we produce run on CTV networks. CTV is broadcast reach with the ROI tracking and targeting of a digital campaign.
TV that works like the internet. We build broadcast-ready commercials that sit inside the biggest streaming services on the planet, giving your brand the trust of the living room and the precision of a search campaign.
Reach the Right People
Traditional TV buys a show and hopes your target audience is watching. CTV targets the person - using the same surgical data you expect from online ads. You stop paying for broad reach and start reaching high - value customers in their living room.
How They Watch Now
People watch TV with their phones in their hands. We build commercials designed for this two-screen reality, ensuring that when they see your brand on the big screen, their first instinct is to find you on the small one
Your competitors are already on CTV. Don't let them own the living room.
Customers trust brands they see on TV more. CTV is the best way to target them.
Stats & Facts (Source tvScientific)
77% of small-to-midsize businesses surveyed are running or have previously run Performance TV.
2026 is the year of the living room. High-growth brands are moving their budgets to CTV because it builds more trust in 30 seconds than a phone screen can in a year. FirstCut ensures your commercials look like they belong on the big screen, sitting right next to the biggest names in the world.
0%
0%
Revenue and Growth
2025 goals hit with CTV
0%
0%
2026 Revenue Goals
Of Marketers expect CTV to help hit targets
0%
0%
Quality Customers
Are harder to find. CTV helps
Precision Performance
After we produce your TV spot, we ensure your commercial finds the right audience at the right time.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build high-end TV commercials for the performance-minded brand that needs to look established without lighting their capital on fire.
Audience Intelligence
We study your ICP, personas, and psychographics to find the why behind the purchase. We don't just buy airtime - we pinpoint your customers with surgical precision on every streaming platform.
Profitable Scaling
We scale budgets for profitable revenue with full attribution. High-velocity testing turns your storytelling into a repeatable growth engine. We hunt for the outliers that drive acquisition costs down and your revenue up.
CTV Playbook Pitch
(FCTV — 01)
CTV Done Right
Understand CTV
Start with the DIY Playbook
A simple guide to launching CTV the right way
We make commercials for brands that are tired of guessing. We recommend starting with the Playbook. It is our proprietary roadmap for avoiding the common pitfalls of TV and finding your Fat Tail winners. Learn the system, then let us build the engine.
CTV Playbook Pitch
(FCTV — 01)
CTV Done Right
Understand CTV
Start with the DIY Playbook
A simple guide to launching CTV the right way
We make commercials for brands that are tired of guessing. We recommend starting with the Playbook. It is our proprietary roadmap for avoiding the common pitfalls of TV and finding your Fat Tail winners. Learn the system, then let us build the engine.
Is FirstCut Right?
FirstCut isn't for everyone. We build for brands with significant digital spend and the agencies that represent them.
Digital Spender
Spending $40K+ monthly in paid media and ready for a high-trust closer that retargets and converts. Usually CTV shouldn’t be your first ad spend. TV is most effective once your foundation is built and generating revenue.
Ready to Scale
You have a proven offer, solid conversion flow, and capacity to handle more leads or orders. You want a new growth lever with clear tracking and learning.
Agency Partner
You serve clients who fit the profile but don’t offer CTV or commercial production. You want a reliable partner to deliver the spot, launch, and measurement.
Let's Discuss Your Project
(FCTV — 02)
CTV Done Right
Contact Now
Contact Us
Ready to stop taking gambles and start making commercials that work? Whether you are ready to scale an existing campaign or looking for your very first win on TV, let us map the fastest path to your next growth lever.
A conversation to see if we can help
No commitment
Your first TV commercial done right
FirstCut*
High-end TV spots - done right and built to scale. We replaced the $100k production barrier with a system built for revenue.
From Vision to Volume
FirstCut makes 4K TV commercials without the $100K+ production budget. We trade slow production for fast testing that finds your next growth lever.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build quality, fixed-price TV commercials for the performance-minded brand without lighting capital on fire.
The Legacy Model
Traditional TV commercials are a high-stakes gamble. A $100K production is an expensive risk with zero room to pivot. If the creative direction misses, your budget is gone. You are left with a masterpiece that cost a fortune but failed to generate revenue.
The FirstCut Way
We scale with your results. Instead of betting on a single creative, we make commercials for a fixed priced to test and optimize hooks. This allows you to find the winning broadcast-quality creatives before you scale your media spend.
What is CTV?
The commercials we produce run on CTV networks. CTV is broadcast reach with the ROI tracking and targeting of a digital campaign.
TV that works like the internet. We build broadcast-ready commercials that sit inside the biggest streaming services on the planet, giving your brand the trust of the living room and the precision of a search campaign.
Reach the Right People
Traditional TV buys a show and hopes your target audience is watching. CTV targets the person - using the same surgical data you expect from online ads. You stop paying for broad reach and start reaching high - value customers in their living room.
How They Watch Now
People watch TV with their phones in their hands. We build commercials designed for this two-screen reality, ensuring that when they see your brand on the big screen, their first instinct is to find you on the small one
Your competitors are already on CTV. Don't let them own the living room.
Customers trust brands they see on TV more. CTV is the best way to target them.
Stats & Facts (Source tvScientific)
77% of small-to-midsize businesses surveyed are running or have previously run Performance TV.
2026 is the year of the living room. High-growth brands are moving their budgets to CTV because it builds more trust in 30 seconds than a phone screen can in a year. FirstCut ensures your commercials look like they belong on the big screen, sitting right next to the biggest names in the world.
0%
0%
Revenue and Growth
2025 goals hit with CTV
0%
0%
2026 Revenue Goals
Of Marketers expect CTV to help hit targets
0%
0%
Quality Customers
Are harder to find. CTV helps
Precision Performance
After we produce your TV spot, we ensure your commercial finds the right audience at the right time.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build high-end TV commercials for the performance-minded brand that needs to look established without lighting their capital on fire.
Audience Intelligence
We study your ICP, personas, and psychographics to find the why behind the purchase. We don't just buy airtime - we pinpoint your customers with surgical precision on every streaming platform.
Profitable Scaling
We scale budgets for profitable revenue with full attribution. High-velocity testing turns your storytelling into a repeatable growth engine. We hunt for the outliers that drive acquisition costs down and your revenue up.
CTV Playbook Pitch
Understand CTV
Start with the DIY Playbook
A simple guide to launching CTV the right way
We make commercials for brands that are tired of guessing. We recommend starting with the Playbook. It is our proprietary roadmap for avoiding the common pitfalls of TV and finding your Fat Tail winners. Learn the system, then let us build the engine.
Is FirstCut Right?
FirstCut isn't for everyone. We build for brands with significant digital spend and the agencies that represent them.
Digital Spender
Spending $40K+ monthly in paid media and ready for a high-trust closer that retargets and converts. Usually CTV shouldn’t be your first ad spend. TV is most effective once your foundation is built and generating revenue.
Ready to Scale
You have a proven offer, solid conversion flow, and capacity to handle more leads or orders. You want a new growth lever with clear tracking and learning.
Agency Partner
You serve clients who fit the profile but don’t offer CTV or commercial production. You want a reliable partner to deliver the spot, launch, and measurement.
Let's Discuss Your Project
Contact Now
Contact Us
Ready to stop taking gambles and start making commercials that work? Whether you are ready to scale an existing campaign or looking for your very first win on TV, let us map the fastest path to your next growth lever.
A conversation to see if we can help
No commitment
Your first TV commercial done right
FirstCut*
High-end TV spots - done right and built to scale. We replaced the $100k production barrier with a system built for revenue.
From Vision to Volume
FirstCut makes 4K TV commercials without the $100K+ production budget. We trade slow production for fast testing that finds your next growth lever.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build quality, fixed-price TV commercials for the performance-minded brand without lighting capital on fire.
The Legacy Model
Traditional TV commercials are a high-stakes gamble. A $100K production is an expensive risk with zero room to pivot. If the creative direction misses, your budget is gone. You are left with a masterpiece that cost a fortune but failed to generate revenue.
The FirstCut Way
We scale with your results. Instead of betting on a single creative, we make commercials for a fixed priced to test and optimize hooks. This allows you to find the winning broadcast-quality creatives before you scale your media spend.
What is CTV?
The commercials we produce run on CTV networks. CTV is broadcast reach with the ROI tracking and targeting of a digital campaign.
TV that works like the internet. We build broadcast-ready commercials that sit inside the biggest streaming services on the planet, giving your brand the trust of the living room and the precision of a search campaign.
Reach the Right People
Traditional TV buys a show and hopes your target audience is watching. CTV targets the person - using the same surgical data you expect from online ads. You stop paying for broad reach and start reaching high - value customers in their living room.
How They Watch Now
People watch TV with their phones in their hands. We build commercials designed for this two-screen reality, ensuring that when they see your brand on the big screen, their first instinct is to find you on the small one
Your competitors are already on CTV. Don't let them own the living room.
Customers trust brands they see on TV more. CTV is the best way to target them.
Stats & Facts (Source tvScientific)
77% of small-to-midsize businesses surveyed are running or have previously run Performance TV.
2026 is the year of the living room. High-growth brands are moving their budgets to CTV because it builds more trust in 30 seconds than a phone screen can in a year. FirstCut ensures your commercials look like they belong on the big screen, sitting right next to the biggest names in the world.
0%
0%
Revenue and Growth
2025 goals hit with CTV
0%
0%
2026 Revenue Goals
Of Marketers expect CTV to help hit targets
0%
0%
Quality Customers
Are harder to find. CTV helps
Precision Performance
After we produce your TV spot, we ensure your commercial finds the right audience at the right time.
Most brands wait too long to enter the living room because they have been told that a broadcast-quality spot requires a six-figure production budget. We build high-end TV commercials for the performance-minded brand that needs to look established without lighting their capital on fire.
Audience Intelligence
We study your ICP, personas, and psychographics to find the why behind the purchase. We don't just buy airtime - we pinpoint your customers with surgical precision on every streaming platform.
Profitable Scaling
We scale budgets for profitable revenue with full attribution. High-velocity testing turns your storytelling into a repeatable growth engine. We hunt for the outliers that drive acquisition costs down and your revenue up.
CTV Playbook Pitch
(FCTV — 01)
CTV Done Right
Understand CTV
Start with the DIY Playbook
A simple guide to launching CTV the right way
We make commercials for brands that are tired of guessing. We recommend starting with the Playbook. It is our proprietary roadmap for avoiding the common pitfalls of TV and finding your Fat Tail winners. Learn the system, then let us build the engine.
Is FirstCut Right?
FirstCut isn't for everyone. We build for brands with significant digital spend and the agencies that represent them.
Digital Spender
Spending $40K+ monthly in paid media and ready for a high-trust closer that retargets and converts. Usually CTV shouldn’t be your first ad spend. TV is most effective once your foundation is built and generating revenue.
Ready to Scale
You have a proven offer, solid conversion flow, and capacity to handle more leads or orders. You want a new growth lever with clear tracking and learning.
Agency Partner
You serve clients who fit the profile but don’t offer CTV or commercial production. You want a reliable partner to deliver the spot, launch, and measurement.
Let's Discuss Your Project
(FCTV — 02)
CTV Done Right
Contact Now
Contact Us
Ready to stop taking gambles and start making commercials that work? Whether you are ready to scale an existing campaign or looking for your very first win on TV, let us map the fastest path to your next growth lever.
A conversation to see if we can help
No commitment